The 'I' Factor

This book describes a simple, powerful and logical system to change your behavior from mono cultural to multi cultural in a very short time. By following the simple rules, you will achieve a level of multi cultural skills which will empower you to interact with any unusual environment in a harmonious and productive way. Whether the new environment is national, ethnic, religious, corporate or social, this book will change your relationships to become richer and more rewarding. The book contains behavioral advice as well as interesting multi-cultural anecdotes and examples, and is presented in a very accessible and entertaining way

This book describes a simple, powerful and logical system to change your behavior from mono cultural to multi cultural in a very short time. By following the simple rules, you will achieve a level of multi cultural skills which will empower you to interact with any unusual environment in a harmonious and productive way. Whether the new environment is national, ethnic, religious, corporate or social, this book will change your relationships to become richer and more rewarding. The book contains behavioral advice as well as interesting multi-cultural anecdotes and examples, and is presented in a very accessible and entertaining way

David Solomons is a world renowned cross cultural expert. He has run businesses in the UK, Middle East, Spain, France and the US. With a background in behavioral psychology, he trains, coaches, speaks and teaches Fortune 500 companies, corporates, NGO’s, governmental organisations and universities throughout the world. He was the writer and presenter of ‘Crossing Cultures’ for BBC World TV’s travel series ‘Fast Track’ Although working globally, he lives and is based in London.