A genuine handbook for any individual or nonprofit organization seeking fundraising success. Trager's 40 years of successful creative fundraising is neatly wrapped up in a step-by-step how-to program with real life and entertaining stories. In this book, you will learn how feasibility studies are critical to the success of fundraising campaign. This book dives into the importance of the cultivation of campaign leadership and donors, how to maintain momentum in a campaign, and how to create a Plan B when Plan A goes awry. Trager gives insider tips on why having the 100% buy-in from an organization's board of directors is important.