The Heart Sell Workbook

THE HEART SELL WORKBOOK Your Step-by-Step Guide to Turning Relationships into Revenue Dora Rankin Author of The Heart Sell, a guide for women entrepreneurs seeking financial freedom. Creator of The Heart Sell CEO Sales School/Camp Heart Sell Club & Retreats. Author's Note I wrote this workbook the way I coach: over coffee, no pretense, and with a genuine belief that you can build the business you want without becoming someone you don't recognize in the mirror. A quick word before we begin, because I think you deserve to know how a book like this gets made. Some of the stories in these pages are case studies—blends of real patterns I have seen across hundreds of 1:1 clients, The Heart Sell CEO Sales School cohorts, and Camp Heart Sell members over the years. I have changed names, merged details, and built illustrative scenarios rather than reporting a single person's private numbers. I did that on purpose. I would rather protect the privacy and dignity of the women who have trusted me with their businesses, their revenue struggles, and their fears than dress up a good story with someone else's name and someone else's dollar figure. Where I share my own story, it is mine, and it is true, down to the details. Everything in this workbook—the frameworks, the language, the math, the scripts—is the exact methodology I teach, and continue to teach, to founders who come to me exhausted by marketing advice that always kept them an arm's length away from their buyer. The Heart Sell is a warm handshake that works. Not because it is clever, but because it is honest. Let's get into it. Happy Heart Selling, xo, Dora