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Book Image Not Available
Book details
  • Genre:BUSINESS & ECONOMICS
  • SubGenre:Marketing / General
  • Language:English
  • Pages:180
  • eBook ISBN:9781620956625

The eMarketing Guide

Strategies for the Online Marketplace

by Blair Reynolds

Book Image Not Available
Overview
A marketing revolution is taking place and it’s leveling the commercial landscape. Online marketing is allowing small businesses to become big, and small marketing budgets to act big. An abundance of opportunities await those willing to educate themselves and then engage with the burgeoning online marketplace. It is more accessible than you may have previously thought.
Description
The eMarketing Guide explains how to create an impressive online presence by utilizing the major online marketing platforms. In a straightforward manner, the guide educates beginners and experts alike in the most powerful marketing opportunities available today. You will learn the fundamentals of online marketing strategy and theory, and the practical steps and tips to make them effective! The eMarketing Guide will teach you the following concepts: 1. Search Engine Optimization Fundamentals 2. SEO Application and Tips 3. Creating a Facebook Business Profile 4. Utilizing Twitter for Business 5. Using Paid Search with Facebook 6. Using Paid Search with Google 7. Creating Viral Videos 8. Utilizing Blogs for Business 9. Laymen's Glossary of Online Marketing Terms, and much more! Search engine optimization, Facebook, Twitter, viral videos—everyone’s talking about using them for business—but who’s explaining how to do it? The eMarketing Guide is your solution. It’s easy- to-read style, plus wealth of tips, strategies, and how-to sections are optimal tools to assist anyone venturing into online business. You will learn marketing strategy and theory, but also the pragmatic steps to implementing those strategies…saving years of trial and error. If you are ready to engage the international online marketplace, The eMarketing Guide will give you the tools and knowledge necessary to succeed.
About the author
Blair Reynolds is a marketing and business consultant living in Redding, CA. He graduated from Kansas State University with a dual major in Political Science and Psychology, and was the founder and CEO of Slingstone Media. He worked for Sound Wisdom Media for four years and recently worked as the marketer and account manager for Bethel Media.
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