The DNA Selling Method

What do Julius Caesar's conquest of Gaul, Watson and Crick's discovery of the DNA double helix, and Joshua Chamberlain's call for bayonets at the Battle of Gettysburg have in common? They're all included in Patrick Henry Hansen's The DNASelling Method, where these compelling moments in history are used to teach modern selling principles.

What do Julius Caesar's conquest of Gaul, Watson and Crick's discover of the DNA double helix, and Joshua Chamberlain's call for bayonets at the Battle of Gettysburg have in common? They're all included in Patrick Henry Hansen's The DNASelling Method, where these compelling moments in history are used to teach modern selling principles. Readers will learn how to improve questioning and listening skills, objection management and effective closing strategy, and a systematic approach to prevent traditional "Show Up, Throw Up" behaviors. With each chapter prefaced by a captivating historical event, The DNASelling Method both informs and entertains.

Patrick Henry Hansen is the author of four best-selling books: Power Prospecting, The DNA Selling Method, Winning Sales Presentations and Sales-Side Negotiation. His books have sold over 50,000 copies in more than 21 countries. Prior to starting Patrick Henry International, he was a sales representative, manager, and executive. As an executive for multiple technology companies, he introduced sales trainings and selling systems that increased revenue over 100% in each company. He is an internationally-renowned sales trainer known for his entertaining style, passionate delivery, and motivational keynotes. He is a recognized sales and marketing expert witness in United States Federal Courts. He is the founder and president of Green Eyes in Africa (a non-profit orphanage in Younde, Cameroon) and an avid supporter of the United States Marine Corps. His son, Adam Hansen, is currently serving as an infantryman in the U.S.M.C. He is a former radio talk show host and historian with a personal library of over 3,000 books. He enjoys reading, Mixed Martial Arts, snowboarding, mountain biking, and playing the drums. He and his wife Laura reside in San Diego, California with their six children. Find out more about him at www.patrickhenryinc.com.