The Digital Dollar

Your prospects, customers, employees and suppliers are expecting great things from you online. How do you plan to deliver? This realistic and informative book is possibly the only practical guide in the market place dedicated and designed to help you create and execute a profitable and measureable online business strategy. It discusses topics such as online strategy, mobile web, social media, blogging, search, email and online marketing. It introduces you to questions to ask about your goals, gives real world answers, and helps you design a customized strategy (digitalroadmap) for your company and your needs. Don’t miss out on staying on top of your own industry and your own game. Written for entrepreneurs, small and medium business owners, government, not-for profits, leaders and executives who want to ensure they have a clear, solid foundation and framework.

"This is such an easy book to digest. For those who have very limited knowledge of the digital world, this book has an in-depth understanding of the new age..." -- James Ho, Chairman CHMB AM1320, Mainstream Broadcasting Corp. Your prospects, customers, employees and suppliers are expecting great things from you online. How do you plan to deliver? This realistic and informative book is possibly the only practical guide in the market place dedicated and designed to help you create and execute a profitable and measureable online business strategy. It introduces you to questions to ask about your goals, gives real world answers, and helps you design a strategy customized for your industry, your company and your needs. Don’t miss out on staying on top of your own industry and your own game. • Learn practical internet and social media strategies you must have for your organization • Understand no cost and low cost Internet marketing opportunities • Plan your online strategies with the Digital RoadmapTM process • Find out who influences your brand and what your customers are saying about you on the World Wide Web • Simplify your decision making with special insights, tips and advice for digital and social media opportunities • Measure your return on investment Written for entrepreneurs, small and medium business owners, leaders and executives who want to ensure they have a clear, solid foundation and framework, The Digital Dollar will become your indispensable resource for today and in the future. "Joe combines decades of experience building web businesses into a detailed, comprehensive guide. Seek no further for a great resource on Internet business models. I sure wish I had a book like this when I started my first company!" -- Igor Faletski, CEO Mobify "With the ratio fo dot-com failures to millionaires a thousands to one, reading Joe Wozny's The Digital Dollar is a great start to reduce those odds. This is a book that provides not only the questions to ask about your plan but it gives real world answers." -- Gary Maavara, Executive Vice President and General Council, Corus Entertainment Inc.

The study of electronics, engineering, business, and leadership in a networked world has sparked Joe’s pursuit of a lifelong interest in leading edge technologies and their practical applications in our personal and business lives. Joe has been a founder, pioneer, and advisor for several successful Internet, Media and Publishing businesses. His educational background includes studies in Electronics and Technology, an MBA and continuing education in Intellectual Property Management and Harvard’s Leadership in a Network World programs. Three decades later, Joe is a digital and online media thought leader, strategist, author, blogger and international presenter. Through his company, Concentric, he helps leaders leverage their businesses using smart, well planned digital strategies. He presents globally with a focus on strategies to improve the reach and success of online, social and digital media initiatives. His expertise and guidance has been sought by the likes of Toyota, Hollinger, CanWest, MTT Bell Aliant, the Federal Investment Council of Argentina, as well as various societies and non-profit organizations. In 2006 Joe and his partner created a community portal focused on local news and information in the Howe Sound region, particularly the Village of Lions Bay. The portal has now expanded to include a quarterly print magazine delivered to all homes in the area, social media feeds, and a mobile edition Joe considers “the News” a great example of citizen journalism - since all content contributions are provided by residents, expats, interested parties and subjects matter expert on topics relevant to the region - ... and the project now serves as a living lab for Joe, Concentric and Concentric clients. Joe volunteers actively in his community, with various societies and boards and is known for his passions in education, family, music and sports. He is currently the chair of the Canadian Whole Dyslexia Society and is a director of The Canadian Electoral Democracy Association.