The Art of Why

Are you one of the greatest? You can be! Make your life your art form. Learn how to become a pro at living your life with these ten simple steps. Frankie Russo, Founder and CEO of one of the fastest growing companies in the country walks you through his proven strategy for living the life you were born to live.

There are countless stories of individuals who are considered to be the greatest in their field; names like Jordan, Chanel, Einstein and Disney. Those who are considered "masters" all have one thing in common; they made their purpose their main focus in life. Each of them understood the importance of having a WHY; a reason for pursuing their passion. But striving for greatness isn't enough. They took it further by making their WHY their art form. This book will give you the necessary tools to do the same. No matter where you are in life, The Art of Why is a manual for mastering your purpose. Whether you are fresh out of college, a seasoned entrepreneur, or on the verge of retirement; it is never too late to start honing your craft. The Art of Why provides the map for you to take action and become a pro at doing what you are meant to do.

Entrepreneur. Husband. Father. But one of the most important roles of his life came from his downfall, not his success. Without a purpose to guide him, Russo lost everything. He found himself lost in a world of drugs and alcohol. He had two choices; lose it all for good or find a better way. In the darkness that had become his life, he found his WHY. With his WHY as his driving force, Frankie Russo, has founded and invested in a portfolio of companies across multiple industries, including technology, advertising, marketing, automotive, music, agriculture, publishing, and finance. The beneficiaries of his investments have offices in the United States and India, and serve 128 US markets. Russo and his team have led two of his companies to become some of America's fastest-growing, privately-owned organizations [Inc 500] for 8 years in a row . He has been named Entrepreneur of the Year by The Independent Business Journal and is a member of the Robert K. Green-leaf Center for Servant Leadership.   The Art of WHY (2016), Russo's first book, was on Amazon's bestseller list in the self-help category, and has been readapted and expanded into his rules-defying second book Breaking WHY (2021). Frankie's highest calling is his family, and he happily lives with his wife Traci and their six children in Louisiana.