The 90-Minute MBA

This book presents the content of the nationally acclaimed entrepreneurial seminar of the same name. It was created at the request of the US Small Business Administration (the SBA) to assist aspiring entrepreneurs and those struggling in small business. It provides easy, step by step instructions on how to deal with many of the daily challenges faced by entrepreneurs. It is practical, clear, and to the point. At almost every presentation, attendees ask where they can get "the book." This is it!

The chapters are titled as follows: Embezzlement, Profit versus Cash, Cash Management, Accounting, Payroll, Cost Control, Growth, SOP, SWOT Analysis, Employee Satisfaction, Counseling an Employee, Hiring, Banking, Customer Satisfaction, Marketing versus Advertising, Do you know it all>, Your Dreams, The Trap, Management versus Leadership, Small Business and the Economy, and the Meaning of Life in Business.

Besides being the owner of a successful business, Arnold has an undergraduate degree in psychology and a masters in business administration (MBA), an unusual combination. While working at D&B, Arnold interviewed over 14,000 business owners and managers, learning what brought them success or why they failed. He also worked as a banker, making commercial loans to small businesses, often discussing alternatives to borrowing money to solve their problems. He used what he knew when he started working in turn-around management. Eventually, he acquired a small business and turned it around as well. Arnold has presented The 90-Minute MBA seminar to highly appreciative audiences coast to coast and border to border.