Talk to Me!

In today's cluttered marketplace, consumers are faced with too many choices. They are bombarded with too much information. And retailers provide them with too little advice. Because of this, consumers find it increasingly hard to make informed decisions. And as a result, building loyalty and finding new customers is an impossible challenge. Today, to be relevant, you can't go on treating all customers the same way. You need to focus on them, on their needs, on who they are and why they need or would want your products. It's not longer about you and your brand. It's about "me", the customer. In this book, you'll learn how to get to know your customers as individuals, create products and content that are relevant to them, help them use your products effectively to achieve their goals, and increase satisfaction, loyalty and customer lifetime value.

In today's cluttered marketplace, consumers are faced with too many choices. They are bombarded with too much information. And retailers provide them with too little advice. Because of this, consumers find it increasingly hard to make informed decisions. And as a result, building loyalty and finding new customers is an impossible challenge. Today, to be relevant, you can't go on treating all customers the same way. You need to focus on them, on their needs, on who they are and why they need or would want your products. It's not longer about you and your brand. It's about "me", the customer. In this book, you'll learn how to get to know your customers as individuals, create products and content that are relevant to them, help them use your products effectively to achieve their goals, and increase satisfaction, loyalty and customer lifetime value.

Mark Morin is a relationship marketing evangelist, educator and writer. He is president of Stratégies Marketing Direct, a relationship marketing agency focused on creating powerful, relevant B2Me marketing campaigns. His work has received 60+ industry awards for creativity and effectiveness. Since 1987, Mark has been teaching Direct and Relationship Marketing in several Canadian universities and has lectured throughout North America.