Cookies must be enabled to use this web application.

To allow this site to use cookies, use the steps that apply to your browser below. If your browser is not listed below, or if you have any questions regarding this site, please contact us.

Microsoft Internet Explorer
  • 1. Select "Internet Options" from the Tools menu.
  • 2. Click on the "Privacy" tab.
  • 3. Click the "Default" button.
  • 4. Click "OK" to save changes.
Chrome Chrome
  • 1. Click the "Spanner" icon in the top right of the browser.
  • 2. Click Options and change to the "Under the Hood" tab.
  • 3. Scroll down until you see "Cookie settings:".
  • 4. Set this to "Allow all cookies".
Firefox Firefox
  • 1. Go to the "Tools" menu and select "Options".
  • 2. Click the "Privacy" icon on the top of the window.
  • 3. Click on the "Cookies" tab.
  • 4. Check the box corresponding to "Allow sites to set Cookies.
  • 5. Click "OK" to save changes.
Opera Opera
  • 1. Click on the "Tools" menu and then click Preferences.
  • 2. Change to the Advanced tab, and to the cookie section.
  • 3. Select "Accept cookies only from the site I visit" or "Accept cookies".
  • 4. Ensure "Delete new cookies when exiting Opera" is not ticked.
  • 5. Click OK.
Netscape and Mozilla Suite Netscape and Mozilla Suite
  • 1. Select "Preferences" from the Edit menu.
  • 2. Click on the arrow next to "Privacy & Security".
  • 3. Under "Privacy & Security" select "Cookies".
  • 4. Select "Enable all cookies".
  • 5. Click "OK" to save changes.
Safari Safari
  • 1. Click on the "Cog" icon in Safari.
  • 2. Click Preferences.
  • 3. Change to the Security tab.
  • 4. Select "Only from sites I visit" or "Allow".
  • 5. Close the dialog using the cross.
Book Image Not Available Book Image Not Available
Book details
  • Genre:BUSINESS & ECONOMICS
  • SubGenre:Marketing / General
  • Language:English
  • Pages:288
  • eBook ISBN:9780978191368

Step Into The Spotlight!

A Guide to Getting Noticed

by Tsufit

Book Image Not Available Book Image Not Available
Overview
CATAPULT YOUR BRAND INTO A STARRING ROLE! Whether you're an entrepreneur, brand manager, business owner, independent professional, author, speaker, coach, consultant or CEO, or you just want to market yourself, it all comes down to knowing how to attract an audience and captivate the crowd. This award-winning book shows you how to get seen, get heard, get noticed and get known!
Description
THE BIGGEST CHALLENGE FOR ANY ENTREPRENEUR IS GETTING NOTICED. It's noisy out there! Making it in today's overcrowded marketplace depends less on baking a better bagel and more on branding it, less on having a Harvard MBA and more on being a star. It's about capturing the scarcest commodity of all--your market's attention. A fresh, fun, fast-paced read, Step Ito The Spotlight! reveals the secrets of stardom, showbiz tricks of the trade that any business (or anyone) can use to stand out and get noticed. Building on a foundation of marketing scenarios, Marlboro to Coca-Cola, Buckley's Mixture to Harley Davidson, the author draws insights from the colorful world of show business, lessons about creating an irresistible persona or brand. Bursting with stories from television, movies, music and theater (and the celebrities in those arenas), this book examines what it takes to become a star on the business stage and beyond. The reader is challenged with questions like: Do you want to be a truffle or a Hershey bar? Who would you rather be? Batman or Robin? You'll get a provocative take on: Positioning: Be Your Own Casting Director Branding: "I'm Ready For My Closeup, Mr. DeMille" The 30 Second Infomercial: Don't Step Onto The Stage With a Lousy Script Humor in Business: Humor is Not a 4 Letter Word Creating a Following: Build Your Own Fan Club Publicity: How to Get Your Face in the Newspaper Without Robbing a Bank! It's a bold manifesto on how to get seen, get heard, get noticed and get known, how to catapult yourself or your brand into a starring role!
About the author
After 10 years as a Dean's List litigation lawyer, TSUFIT left law for the limelight, performing comedy on national television and gaining international attention for her debut music CD. Tsufit is now a marketing consultant who coaches entrepreneurs and CEOs to be stars. An award winning author, popular radio & television show guest, keynote speaker, seminar leader and mom, Tsufit points out that she is not taking on any more clients in the last category. More at www.stepintothespotlight.com
Thanks for submitting a review!

Your review will need to be approved by the author before being posted.

See Inside
Front Cover

Loading book cover...

Book Image Not Available Book Image Not Available
Session Expiration WarningYour session is due to expire.

Your online session is due to expire shortly.
Would you like to extend your session and remain logged in?

Session Expired

Your session has expired.We're sorry, but your online session has expired.
Please log back into your account to continue.