Book details

  • Genre:business & economics
  • Sub-genre:Consulting
  • Language:English
  • Series Title:Volume 1
  • Series Number:1
  • Pages:39
  • eBook ISBN:9798350989182

Starting Smart: A Guide for Aspiring Entrepreneurs on Business Beginnings

By Jermarcus Nettles, Dion Weaver, Montrell Dinkins, Roshaun Anderson and Leia Wallace

Overview

Starting Smart: A Guide for Aspiring Entrepreneurs on Business Beginnings is a comprehensive guide blending personal anecdotes with actionable strategies to help individuals navigate the challenges of starting and growing a business. Written by three Army veterans who successfully built their company, ADVON Transport, the book offers practical insights into business planning, market research, compliance, branding, operations, and financial management. Through relatable stories and a focus on key performance indicators (KPIs), it equips aspiring entrepreneurs with the tools, mindset, and strategies needed to turn an idea into a thriving enterprise. Ideal for new business owners, veterans, and anyone seeking a clear roadmap to entrepreneurial success.
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Description

Starting Smart: A Guide for Aspiring Entrepreneurs on Business Beginnings is a detailed and insightful resource tailored for individuals ready to take their first steps into the world of entrepreneurship. Written by three Army veterans—Jermarcus, Dion, and Montrell—who turned a shared vision into the successful veteran-owned trucking company ADVON Transport, this book provides an inspiring yet practical roadmap for aspiring business owners across all industries. Blending real-world experience with actionable advice, Starting Smart takes readers through every stage of launching and managing a business. From generating ideas and conducting market research to crafting a solid business plan and choosing the right legal structure, the book lays out a step-by-step guide designed to simplify the complexities of entrepreneurship. It emphasizes the critical role of Key Performance Indicators (KPIs) in decision-making, helping readers measure success and refine their strategies as they grow. The authors share their personal journey of challenges, successes, and lessons learned, offering a relatable and motivational perspective. Using the ADVON story as a framework, the book explores topics such as branding, financial setup, compliance, operations, and sustainable growth. Each chapter concludes with tools, resources, and real-world examples to ensure readers can translate theory into practice. Aimed at a diverse audience—including aspiring entrepreneurs, early-stage business owners, transitioning military veterans, and small business advocates—Starting Smart is both a practical toolkit and an inspirational narrative. It is particularly valuable for those seeking a clear, actionable plan for turning an idea into a thriving enterprise while navigating the inevitable twists and turns of entrepreneurship.
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About The Author

Chief Executive Officer, Advanced Echelon Consulting Group (AECG) Jermarcus is the visionary, Founder, and Chief Executive Officer of AECG, a consulting firm specializing in providing innovative solutions to companies seeking to enter the federal marketplace and work with government agencies. With over 11 years of experience in the consulting industry, Jermarcus has a proven track record of driving organizational success and delivering exceptional results for clients. A graduate of American Public University System with a degree in Business Administration, Jermarcus has continuously demonstrated a commitment to excellence and a passion for public service. As a retired US Army Chief Warrant Officer Four, he developed a robust background in Cybersecurity and IT Project Management. In his military career he quickly rose through the ranks, honing his skills in strategic planning, project management, and client relations. Since creating AECG in 2022, Jermarcus has worked tirelessly to transform the firm into a powerhouse in the commercial and federal consulting sector. Under his leadership, AECG is projected to achieve significant growth, expand its service offerings, and secure numerous high-profile contracts with federal agencies. His strategic vision and innovative approach have positioned AECG as a trusted partner in navigating complex regulatory environments and implementing cutting-edge solutions. Jermarcus holds the Lean Six Sigma Black Belt (LSSBB) certification and is a self-professed life-long learner. He will soon have his Master's in Cybersecurity as well as hold the Project Management Professional (PMP) certification from the Project Management Institute (PMI). These certifications and accomplishments reflect his deep expertise and commitment to maintaining high standards in project execution, operational efficiency, and management consulting. Known for his dynamic leadership style, Jermarcus emphasizes collaboration, integrity, and accountability. He has cultivated a culture of excellence within AECG, fostering an environment where talented professionals can thrive and deliver outstanding value to clients. As the CEO of AECG, Jermarcus continues to lead with a forward-thinking mindset, driving innovation and excellence in federal consulting. His unwavering dedication to improving government operations and enhancing public services underscores his legacy as a distinguished leader in the industry.
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