‘Michael Hanrahan is the go-to guy in the self-publishing world. If you want to publish the best book you can, look no further.’ – Andrew Griffiths, Australia’s #1 Small Business and Entrepreneurial Author Do you want to make your business stand out from the crowd? Have you written a book and don’t know what to do next? Are you planning to self-publish a book for your business but are a bit daunted by the process? You need Stand Out. Self-publishing a book is an exciting adventure, but it can also seem overwhelming. With over 15 years experience working on books for businesses, Michael Hanrahan understands the challenges and will take you step by step through the process. Stand Out examines in detail: – how publishing a book will set you apart from your competitors – the editing process and the role of the editor – getting your cover and layout right – printing and bookshop distribution – ebook formatting and distribution – ISBNs, barcodes and other fiddly stuff – using your book as a profitable tool in your business (it’s not about book sales!). At each step of the way you will learn what you have to do, who can help, how much you should pay, how long it will take, and how to get the best results. Stand Out will give you all the information you need to produce a professional-quality book that demonstrates the high standards of your business.