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Book Image Not Available
Book details
  • Genre:BUSINESS & ECONOMICS
  • SubGenre:Small Business
  • Language:English
  • Pages:11
  • eBook ISBN:9781618422385

Six Marketing Mistakes CEOs Can Avoid

Telltale symptoms of six marketing mistakes, why they cause problems, and what companies should do instead

by Rebekah E. Donaldson

Book Image Not Available
Overview
In Six Marketing Mistakes CEOs Can Avoid, Rebekah Donaldson describes the telltale symptoms of six marketing mistakes, why they cause problems, and what companies should do instead. The material is short and easy to grasp and can save small business decision makers from wasting thousands of dollars and hundreds of hours. The author's advice is based on over a decade of experience helping small business CEOs with business to business marketing.
Description
In Six Marketing Mistakes CEOs Can Avoid, Rebekah Donaldson describes the telltale symptoms of six marketing mistakes, why they cause problems, and what companies should do instead. It covers: * Tactics Tunnel Vision * Hiring Specialists Too Soon * Awareness - The Red Herring * Push Marketing * Coordinating Specialists * Me-Too Marketing Plans Marketing failures are costly even in a good economy. In the current business climate, they can be fatal. By directing a company's marketing dollars in the right channels, the CEO can be more confident that the company will: * Get found by the right people * Start meaningful conversations * Alleviate worries about buying The material is short and easy to grasp and can save small business decision makers from wasting thousands of dollars and hundreds of hours. The author's advice is based on over a decade of experience helping small business CEOs with business to business marketing.
About the author
Rebekah E. Donaldson ("Red") has advised and marketed dozens of U.S. business to business services companies for 17 years.
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