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Book details
  • SubGenre:Marketing / General
  • Language:English
  • Pages:131
  • eBook ISBN:9780987787507

Sales suck... NOW WHAT?

A "down & dirty" guide to sales and marketing for MICRO, MINI and SMALL businesses

by Lynda D. Kavanagh

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Many sales and marketing books are written for with hundreds of employees. Sales suck...NOW WHAT? is written for micro, mini and small businesses that just need a bit of direction in understanding how sales and marketing can work effectively with minuscule marketing budgets.
If you are the owner or manager of a micro, mini or a small business who has become frustrated in not knowing if your marketing is working, then “Sales suck…NOW WHAT?" was written for you. The book examines the various components of marketing and stresses that sales is only one component. If your business is struggling, then it may not only be a sales problem, perhaps there are hiccups happening in other components of your marketing. The author will explain the six primary methods of getting your message out, from most effective to least effective. The information in this book is provided in a straight forward, easy-to-implement way that can be accomplished with minuscule marketing budgets. .
About the author
Lynda Kavanagh has been involved in sales and marketing since 1972 and has been an Entrepreneur since 1994. Her business, WOW Communications Corp., has trained and consulted with thousands of people in how to market their businesses effectively. Lynda is also the author of two Audio Books: The 4 HOUR Marketer and The 5 HOUR Entrepreneur.