This book centers on the ‘how’ and the ‘why’ of starting and maintaining a university or college-based, student-run, faculty-supervised music industry enterprise including a record label, a music publishing company, a booking agency and a concert promotion company and more. It's purpose is to provide a comprehensive, easy-to-understand blueprint for any university or college that wishes to have a student-run record label and/or other music business enterprises. It will offer a step-by-step approach from start-up, to maintenance, to success. Through the use of supplemental materials (such as checklists, charts, contact sheets, spreadsheet financial templates, music industry agreement templates, sample press releases, sample marketing plans), students and faculty alike will be able to institute and maintain a student-run record label at their university or college. The information contained in the book will guide educators and undergraduate students. However, it will be just as helpful to anyone who wishes to start a record label or other music industry-related business. Those interested in the legal aspects of the music industry will find the book useful as well. All of the material contained in this textbook has been class-tested and has succeeded in the classroom as a high-level, experiential learning model.