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Book details
  • SubGenre:Corporate & Business History
  • Language:English
  • Pages:297
  • eBook ISBN:9780984734733

Red, Black and Global

The Transformation of Cummins, 1995-2010

by Susan Hanafee

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Red, Black and Global describes the transformative changes undertaken by an Indiana-based Fortune 250 company to make it less cyclical, more diversified, more results-oriented and committed to turning a greater share of its sales into profits.
As the 21st century approached, the leaders of Cummins Inc. set about to reshape the Fortune 250 company into one that was less cyclical, more diversified, more results-oriented and committed to turning a greater share of its sales into profits. They wanted to expand the Indiana-based enterprise into a global power while retaining the bedrock values that were so much a part of Cummins' history. They sought a cultural upheaval that would create a "New Cummins." In doing so, they would grapple with the most critical economic reversals in the company's history, institute Six Sigma as an ongoing improvement method, recast Cummins' brand identity, cultivate significant global growth and technological advancement, and increase the company's market capitalization tenfold. This is the story of the remarkable transformation of Cummins--and of the men and women who made it possible.
About the author
Susan Hanafee is an award-winning journalist whose career as a reporter for The Indianapolis Star spanned three decades. As head of corporate affairs for IPALCO Enterprises in the 1990s, Hanafee was instrumental in the creation of the Medial of Honor Memorial, a national shrine in Indianapolis, honoring recipients of the nation's highest award for military valor. She joined Cummins as head of corporate communications in 2002, retiring in 2009 when she began writing the company history for the years from 1995 through 2010. Hanafee is a graduate of Indiana University with majors in journalism and English.
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