Loud or quiet, kinky or vanilla, boring or bold, hot or cold, there is no correct way to be a human being! We come in every shape and size, some wild, some wise, just doing our thing. The hard questions of existence are often the most rewarding to explore. What is the meaning of life? What was I born to do? When the answers come easy, the payoff is minimal.

Bobby Ford takes unconventional thinkers and creators on a soulful exploration of self-discovery and professional development. Artwork guides the reader's journey. Six contemplative journaling sessions anchor key habits. A Black Sheep Avatar exercise doubles down on the reader's authentic self. Poetic yet tangible, Ford bares his soul while offering actionable insights.

Our world needs more Black Sheep! When visionary thinkers and creators push the envelope, they transform society in pivotal and historic ways. When outliers unapologetically raise hell for the right reasons, they make our world a better place.

“Reading this book is like sitting down for a 5 course meal with the most supportive creative coach you can imagine, somebody who’s on your side and actively trying to create a warm and inviting community for those of us wandering the wilderness of self-discovery.”

Michael Firstenfeld - CEO / Make Every Media LLC

"This transformative and captivating tapestry of Bobby Ford’s life lessons is unapologetically human. His voice is daringly compassionate, poignantly funny, and feels like a real friend to passionate fighters and peaceful lovers alike. This book is not just for rebels; it is also for followers who resist taking risks."

Angela Mia - Award Winning Sculptor / Angela Mia Studios

"Reading this book brings out my inner rebel. It's like having a ready-made supply of creative rocket fuel in your back pocket. A powerful guide that provokes and challenges you, but all geared towards doing the work you were put on this planet to do."

Laurence McCahill - Co-Founder / The Happy Startup School

Attitude with an edge! Jump off the ledge! Vanilla has never been Bobby's jam. He's passionate about breaking down walls to get people to think, talk and grow. It's never about the medium. It's always about the social impact his work serves. Childhood trauma, being on his own at age sixteen, seeded the street smarts that became the hallmark of Bobby Ford's brand. He beat the odds by turning adversity into an advantage. Forty years as a writer and urban poet. Two short films. One improvised play. Twenty-five years pushing the envelope in the ad game and management consulting. Rebel DNA flows in his veins.