RCM Advantage

Jonathan Wiik has almost 30 years of healthcare experience in acute care, health IT and insurance settings. He started his career as a hospital transporter and served in clinical operations, patient access, billing, case management and many other roles at a large not-for-profit acute care hospital and prominent commercial payer before serving as Chief Revenue Officer. In his current role as Vice President of Health Insights at FinThrive, he is responsible for leading healthcare data insights and research. Wiik works closely with the market and hospitals on industry best practices for revenue management. He is considered an expert in the industry for healthcare finance, legislation, revenue management and strategic transformation. Wiik is an active advocate of legislative changes that evolve the healthcare industry. He's the author of Healthcare Revolution: The Patient Is the New Payer, and Revenue Evolution: Helping Providers Get Paid in An Era of Uncertainty, which was released in early 2020. He frequently speaks as a thought leader at state and national events. Wiik is the past President of Colorado HFMA, and now serves as a HFMA regional executive for region 10. Jonathan is also a member of the American College of Healthcare Executives (ACHE), and previously served as a board member for the Colorado Association of Healthcare Executives (CAHE). He holds a bachelor's degree in sports medicine and holds two master's degrees in healthcare administration and business. He enjoys spending time outdoors with his family in Colorado with his wife and two very energetic red – headed sons. He's also a certified whitewater rafting guide instructor and an avid traveler, and has had a six month stay in Antarctica and a visit to the South Pole.