About The Author

Scott Tulloch: With over 20 years of experience in the food and beverage industry, Scott is an entrepreneur and a storyteller who loves to create and share products that delight customers and make a positive impact. He has co-founded and led Farmer Jo, a company that offers delicious and healthy breakfast foods and snacks, and expanded its presence in Australia, the UK, Europe, and the USA.

As a global BDM for Byron Bay Peanut Butter, Scott leverages his expertise in FMCG and his network of contacts to promote and distribute the best Australian peanuts in the world.  Scott also supports the growth and development of Farmer Jo as a USA BDM & Co-Founder, working with retailers, distributors, and media to introduce innovative and sustainable products to the American market.

Gerry O’Sullivan is a speaker, company director, and consultant with 30 years’ experience in corporate training and adult education.

He brings an international perspective to his work - he is widely travelled, has lived in Europe, Australia, and Asia, and has trained clients from 61 countries.

After a career in business, Gerry reinvented himself as an author.  His best-selling novel 'Gangsters of Shanghai' is currently optioned for development as a major international TV series.

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RAW: Real Talk for Small Business

By Gerry O'Sullivan and Scott Tulloch

Narrated by Scott Tulloch

Overview

Scott and Sally Tulloch launched their natural, hand-made muesli company, Farmer Jo, in 2010 from their family home. They began making natural products by hand in their kitchen and taking them to farmer's markets. Ten years later, they have achieved a multi-million-dollar turnover, distribute nation-wide, and export globally. 

This book is part autobiography, part company origin story, and part startup advice for the reader who wants to break free from the rat race and create their own business.

The book is full of unconventional advice.  You don't need a business plan, you don't need a huge bank loan, and you don't need to spend thousands of dollars of market research.  Just identify your idea, and your niche, and start doing it.  You learn by doing. 

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Description

Scott and Sally Tulloch launched their natural, hand-made muesli company, Farmer Jo, in 2010 from their family home. They began making natural products by hand in their kitchen and taking them to farmers markets. Ten years later, they have achieved a multi-million-dollar turnover, distribute nation-wide, and export globally. Their story, told in Scott's raw 'no bull, get real' voice, is that this is the book you need to launch your business and break free.

Scott explains:

• Why your mind is your most powerful tool

• Generating business ideas

• The importance of lifestyle, wellbeing, and confidence

• Taking a risk

• Managing fear

• Why failure is good

• Thinking big, exporting globally (even for small business)

• Challenging and changing your chosen market

• Giving back by mentoring others

The book was written by Scott and his friend Gerry O'Sullivan. After a career in business, Gerry reinvented himself as an author. His best-selling novel 'Gangsters of Shanghai' is currently optioned for development as a major international TV series.

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Book details

  • Genre:business & economics
  • Sub-genre:Customer Relations
  • Language:English
  • Duration5 Hours 6 Minutes
  • Audiobook ISBN:9780987451743

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