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Book Image Not Available
Book details
  • Genre:BUSINESS & ECONOMICS
  • SubGenre:New Business Enterprises
  • Language:English
  • Pages:208
  • eBook ISBN:9781624881855

Profit from Mobile Social Media Revolution

Learn how to Engage Social Media and Triple Your Profits

by Laura Maya

Book Image Not Available
Overview

Mobile and Social Media has arrived with new challenges and opportunities and is poised to revolutionize the way organizations deliver, consume, and disseminate on information. The convergence of mobile technology with social networking are empowering more and more people to make real-time decisions. Users can communicate with decision groups or customers while surfing through relevant useful data on their handheld devices and converting them to reach an actionable insight that support to rapid decision-making which is key to improving the profitability of business nowadays .

Description

Learn how to Engage Social Media and Triple Your Profits By 2016, Mobile Social Media will be worth about $150 billion, Social Media + Mobile Marketing Creates Market Opportunities Cloud computing technology, mobile devices and social networking will merge to become an even more powerful force that will grow into the biggest commercial platform for many years to come. Many corporations have started embracing mobile marketing and social media to help them to connect to customers and increase their business profits. This book explores different options for using mobile social media for business development ranging from business to consumer, consumer to consumer and business to business conversation models. It shows you the many social media tools and platforms you can use in your social media marketing strategy. It answers key question in each type of social media marketing strategy to help you plan and execute a successful social media marketing campaign. In this book, you will discover - How companies are leveraging on smartphones and tablets to tap their social network power. - Types of social media marketing tools and their usage - How to integrate various mobile and social networking tools into your marketing plans - How the Chinese mobile social landscape works and strategies to engage the Chinese consumer.

About the author

Laura Maya is recognized as a leading influencer who works with International PR event marketing companies . After living in Beijing for three years , she is heading a marketing communication subsidiary based in Hongkong whose client list includes major European corporations with Eu-China platform and is developing strategic vision , competitive strategies and brand marketing into the Greater China

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