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Book details
  • SubGenre:Cultural, Ethnic & Regional / African American & Black
  • Language:English
  • Pages:456
  • eBook ISBN:9798350921953
  • Paperback ISBN:9798350921946


Success in the Media Against All Odds - A Memoir

by Batt Johnson

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Delve into the captivating journey of Batt Johnson, a trailblazer in American broadcasting history, as he shares his unique and compelling life story in 'Optimism.' From groundbreaking performances and interviews to international adventures, this memoir embodies resilience, success, and the art of thriving against all odds.
"Prepare to be enthralled by 'Optimism,' the remarkable memoir that unfolds the extraordinary life of Batt Johnson, a true pioneer in American broadcasting history. His journey, punctuated by groundbreaking achievements and daring exploits, serves as a testament to the power of resilience, determination, and the unwavering pursuit of one's dreams. At the heart of Batt Johnson's narrative lies a performance that etched his name into the annals of television history—a portrayal as the husband with "ring around the collar" in a national network Wisk television commercial. The commercial's staggering success, deemed the highest-rated in the 135-year history of Lever Brothers, marked a pivotal moment in his career. However, Batt's accomplishments extend far beyond a single role. His path, illuminated by unwavering determination, traverses the murky and exclusionary waters of the media landscape, where he emerged as a trailblazer in multiple broadcasting formats, including Rock 'n Roll, Jazz, Smooth Jazz, Country, Urban, and Big Band. A feat that Radio & Records Magazine recognized by ranking him at number 9—a remarkable accolade for the only African American on that top-10 list nationwide. Batt's diverse talents shine through various mediums—he has graced television commercials, news broadcasts, hosted TV home shopping shows, performed in plays, films, videos, modeled, lent his voice to cartoons, and even excelled as a hand model. Yet, his impact reaches far beyond entertainment, as he has also donned the role of a professor and media trainer, imparting his knowledge to a spectrum that includes doctors, lawyers, business executives, politicians, and luminaries of the NBA, among others. The tapestry of 'Optimism' weaves through over 20 countries, encompassing adventures in distant lands like Norway, Italy, Germany, and France, where he performed on radio. His life's journey took him to South Korea and exposed him to diverse cultures, each chapter reflecting the spirit of exploration and discovery. 'Batt Johnson's captivating stories aren't confined to professional accomplishments alone; they extend to deeply personal feats. Locked in a Texas desert tear gas chamber without a mask during Army basic training, his resilience shone through. Furthermore, he embraced the vibrant world of Argentine tango dancing, becoming a proficient dancer, instructor, and even dancing until the early hours in Buenos Aires. As you immerse yourself in 'Optimism,' you'll be carried along on a journey that resonates with tenacity, triumph over adversity, and the sheer joy of pursuing a life fully lived."
About the author
Batt Johnson is an indelible name in American broadcasting history, thanks to his groundbreaking performance as the husband with "ring around the collar" in a national network Wisk television commercial. This achievement, heralded as the highest-rated commercial in the 135-year history of Lever Brothers, was just the beginning of his exceptional journey. Batt's life story transcends conventional narratives, characterized by his trailblazing spirit and mastery across a range of broadcasting formats, from Rock 'n Roll to Jazz, Smooth Jazz, Country, Urban, and Big Band. His influence on the broadcasting landscape was recognized by Radio & Records Magazine, which ranked him at number 9—a distinction reserved for the sole African American on the top-10 list for the entire United States. Beyond the realms of entertainment, Batt's versatility shines through various mediums, spanning television, radio, modeling, acting, and even cartoon voiceovers. His multifaceted career also encompasses roles as a professor at esteemed institutions like New York University, Cornell University, the New York Institute of Technology, Mercy College, and the Weist-Barron School of Television. He has also contributed as a media trainer, imparting his expertise to professionals across diverse fields. 'Batt Johnson's journey expands across the globe, encompassing over 20 countries and a rich tapestry of experiences. Whether performing on radio in France and Africa, or becoming proficient in Argentine tango dancing, he exemplifies a life lived to the fullest. His memoir, 'Optimism,' illuminates the power of optimism, resilience, and the pursuit of one's passions, inspiring readers to embrace life's challenges and opportunities with unwavering determination.

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