My 50/50 Rule

My 50/50 Rule is the journey Richard Bassoff took to build two service businesses in two different states that he later sold to Wall Street companies. He named the book my 50/50 rule because he was always making changes to grow the business. Some of them worked and some of them did not. It was either one way or the other, a 50/50 shot. If he didn't try to make changes for the better, he felt his business wasn't growing. Each chapter ends with a section called 50/50 tips. This section provides ideas you may find useful in building and running your business. Filled with many real-life stories about customers and employees, this short book will both educate and entertain you along the way. Enjoy the journey.

This book is about how Richard Bassoff used his 50/50 rule to build two successful service businesses and later sold them to publicly traded Wall Street companies. He shared many stories-some funny, some sad, some strange and some he wouldn't believe if he didn't experience them himself. The chapters include many parts of the business and the jobs that come with it. They include the following. The customer service representative, the customers first point of contact with the business. Dispatcher's and controlling the dispatch board. Service tech's and how they need to know their trade. The service manager and his job keeping track of the service techs. The office manager and her job watching over the office. The bookkeeper and her job watching the numbers. He talks about advertising and keeping the phone ringing. Reviews and how to respond to both good and bad ones. Safety and how to keep it on your employees mind all the time. And he talks about investing for the future, and the importance of it. Each chapter ends with a 50/50 tip you should find useful.

Richard Bassoff grew up in Tenafly, New Jersey. He graduated high school in 1972. Richard Bassoff is currently retired in South Florida. He lives with his wife and two dogs. His daughter and son-in-law and granddaughter live close by and his son and daughter-in-law live in New York. Richard decided to write a book about his journey building two service businesses. He is using the book and his experience to consult other businesses.