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Book details
  • Genre:BUSINESS & ECONOMICS
  • SubGenre:Marketing / General
  • Language:English
  • Pages:238
  • Format:Paperback
  • Paperback ISBN:9780999474914

Mastering Product-Led Growth

How to Build a Winning Product-Led Business

by Mickey Alon , Myk Pono and Nick Bonfiglio

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Overview
Your success as a Software-as-a-Service (SaaS) company is completely dependent on acquiring and keeping users in your product. But if you're using traditional marketing tactics, you're likely struggling to scale your business quickly. That's because conventional marketing techniques focus on engaging prospects and users outside of the product.
Description
In the subscription era, the product and customer success teams take center stage in driving customer lifetime value. Gainsight PX helps your team deliver superior product experiences while Gainsight's customer success platform helps to ensure customers are receiving business value from the product. They're powerful alone, but even better together in terms of driving customer growth.
About the author
Mickey Alon is a 17-year industry veteran with significant software development and engineering experience. He is currently Chief Technical Officer and cofounder of Gainsight PX, a SaaS platform providing a personalized product experience platform that is transforming how companies build and monetize software. Most recently, Mickey was Group Vice President at Marketo, where he led global engineering and product management for web personalization and predictive content. He was also the CEO and cofounder of Insightera, which was acquired by Marketo in 2013.
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