About the author
Mickey Alon is a 17-year industry veteran with significant software development and engineering experience. He is currently Chief Technical Officer and cofounder of Gainsight PX, a SaaS platform providing a personalized product experience platform that is transforming how companies build and monetize software. Most recently, Mickey was Group Vice President at Marketo, where he led global engineering and product management for web personalization and predictive content. He was also the CEO and cofounder of Insightera, which was acquired by Marketo in 2013.