Cookies must be enabled to use this website.
Book Image Not Available Book Image Not Available
Book details
  • SubGenre:Marketing / General
  • Language:English
  • Pages:238
  • Paperback ISBN:9780999474914

Mastering Product-Led Growth

How to Build a Winning Product-Led Business

by Mickey Alon , Myk Pono and Nick Bonfiglio

Book Image Not Available Book Image Not Available
Your success as a Software-as-a-Service (SaaS) company is completely dependent on acquiring and keeping users in your product. But if you're using traditional marketing tactics, you're likely struggling to scale your business quickly. That's because conventional marketing techniques focus on engaging prospects and users outside of the product.
In the subscription era, the product and customer success teams take center stage in driving customer lifetime value. Gainsight PX helps your team deliver superior product experiences while Gainsight's customer success platform helps to ensure customers are receiving business value from the product. They're powerful alone, but even better together in terms of driving customer growth.
About the author
Mickey Alon is a 17-year industry veteran with significant software development and engineering experience. He is currently Chief Technical Officer and cofounder of Gainsight PX, a SaaS platform providing a personalized product experience platform that is transforming how companies build and monetize software. Most recently, Mickey was Group Vice President at Marketo, where he led global engineering and product management for web personalization and predictive content. He was also the CEO and cofounder of Insightera, which was acquired by Marketo in 2013.
Thanks for submitting a review!

Your review will need to be approved by the author before being posted.

See Inside
Front Cover

Loading book cover...

Book Image Not Available Book Image Not Available
Session Expiration WarningYour session is due to expire.

Your online session is due to expire shortly.
Would you like to extend your session and remain logged in?

Session Expired

Your session has expired.We're sorry, but your online session has expired.
Please log back into your account to continue.