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Book details
  • Genre:BUSINESS & ECONOMICS
  • SubGenre:Marketing / General
  • Language:English
  • Pages:140
  • eBook ISBN:9780578244624

Mastering Inbound Marketing

Your Complete Guide to Building a Results-Driven Inbound Strategy

by Elyse Flynn Meyer

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Overview

Today, the world of inbound marketing is continually evolving. Marketing is no longer just about advertising to a broad audience and hoping that the message resonates with the right audience. Today, marketing is about targeting your content, messaging, and strategy to the right audience, at the right time, and through the right channels.

If you are looking to grow your business and amplify your online presence, it's time to consider the following critical questions when developing your integrated inbound marketing strategy:

- Are you currently driving enough website visitors and qualified leads every month to your sales team to achieve your company's revenue goal?

- Do you leverage the most effective technology platforms to implement your digital and inbound marketing strategy?

- Are you using the inbound marketing methodology for your sales and customer service experience to achieve maximum efficiency?

- Does your business consistently look at your analytics and make real-time updates to maximize your marketing and sales campaigns?

In this book, discover the tactics and approaches to develop and implement inbound marketing programs for both small businesses and enterprise organizations. We will focus on every aspect of the inbound marketing methodology, including the revenue generation trifecta of marketing, sales, and the customer experience. Consider this book your complete guide to mastering the inbound marketing methodology.

Description

What Will Be Covered?

Chapter 1: What is the Inbound Marketing Methodology?

Chapter 2: Defining Your Buyer Personas and the Decision-Making Journey

Chapter 3: Setting Measurable and Attainable Inbound Marketing Goals

Chapter 4: Developing an SEO and Blogging Strategy to Get Found Online

Chapter 5: Building an Inbound Conversion Strategy to Drive Leads

Chapter 6: Leveraging Social Media to Connect with Your Audience

Chapter 7: Using Email Marketing and Marketing Automation to Nurture Leads

Chapter 8: Developing an Inbound Sales Strategy to Drive Revenue

Chapter 9: Improving the Customer Experience with Inbound

Chapter 10: Tracking Your Progress and Analyzing Your Metrics

Chapter 11: Choosing the Right Marketing Technology Platforms

Chapter 12: Building a High-Impact Inbound Marketing Team

Chapter 13: Improving Your Process with Marketing Operations

Chapter 14: Next Steps for Success

About the author

Elyse Flynn Meyer is President & Founder of Prism Global Marketing Solutions, a strategic marketing advisory firm and HubSpot Diamond Partner. She has extensive marketing and sales management experience, specifically in digital and inbound marketing, strategic marketing planning, and sales & marketing alignment. Prior to founding Prism Global Marketing Solutions, Elyse worked in various industries, ranging from small businesses to Fortune 500 organizations. She is a thought leader in the digital marketing industry contributing regularly to publications for Forbes, the American Marketing Association, HubSpot, and more.

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