About the author
As the Founder and Chief Troublemaker at Big Blue Moose and the
Strategist in Residence for the Content Marketing Institute, Robert
helps marketers become storytellers.
A recognized expert in content marketing strategy, digital media, and
the social Web, Robert innovates creative and technical strategies for a
wide variety of clientele. He’s helped large companies such as PTC, First
American Title, Valley Crest, American Camp Association, and Nissan
tell their story more effectively through the Web. He’s worked to
strategize digital marketing efforts for entertainment and media brands
such as Dwight Yoakam, Nickelodeon, and NBC. And, he’s helped
marketers at smaller organizations, such as East Harlem Tutorial
Program, Coburn Ventures, Hippo, and Magus to amplify their story
through content marketing and social Web strategies.
Robert lives in Los Angeles, California, with his beautiful wife Elizabeth
and their golden doodle Daisy.