- Genre:art
- Sub-genre:Business Aspects
- Language:English
- Series Title:Made You Look!
- Series Number:2
- Pages:272
- Paperback ISBN:9798317828677
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Book details
Overview
Made You Look Again! is the sequel to Jason Morgan's 2021 photography book about LA's eye-catching billboards, Made You Look! Photographed around the streets of Los Angeles from 2009 to 2026, this book is a time capsule of Hollywood's ever-changing outdoor advertising landscape, but also explores recurring themes and practices, from lookalike designs to 3D stunts and gimmicks to help movies, TV shows and products stand out in a crowded city skyline.
Read moreDescription
Made You Look Again! revisits the City of Angels with another compelling curated collection of head-turning billboards all hoping to stand out and grab passersby attention. The book offers up an abundance of fun spoofs, copycats and homages from the worlds of television, film and more besides, plus spectacular billboard installations with 3D gimmicks and industry tricks to stand out in the sprawling streets of LA. In this new edition you'll also find outdoor ads from the aftermath of the 2016 US presidential election and taken during the global COVID-19 pandemic, truly historic periods of time worth revisiting. This book is a great time capsule for those living and working in Hollywood's entertainment landscape, but also for lovers of clever graphic design, eye-catching imagery and key art, and a great resource for those working in the out-of-home advertising industry.
