Bill Gardner is president of Gardner Design, which has produced design and branding work for Cessna, Spirit Aerosystems, Kroger, Hallmark, Busch Gardens, Wichita State University, RedGuard and many others. He is the founder of LogoLounge.com and the co-author of the affiliated book series. He is also the author of "Logo Creed: The Mystery, Magic, and Method Behind Designing Great Logos," a foundation book for students, educators and professionals alike, and multiple LinkedIn Learning courses about logo design.