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Book details
  • Genre:BIOGRAPHY & AUTOBIOGRAPHY
  • SubGenre:Personal Memoirs
  • Language:English
  • Pages:200
  • eBook ISBN:9780692888247

Last Stop Before the Sphincter

Stories from the Hot Seat of My Crazy-Ass Career

by Jeff Gorman

Book Image Not Available Book Image Not Available
Overview
Jeff Gorman, an internationally known, award-winning advertising writer, creative director and TV commercial director has written a first person, profane, hilarious book of tell-all stories that are often so preposterous that if they were scenes from a movie you'd say they couldn't possibly be true. Last Stop Before the Sphincter gives the reader a realistic, inside look at the ad biz covering the period when Don Draper and Mad Men left off to the present that will have you laughing at the absurdity of what goes on in Corporate America. It also features the celebrities Gorman filmed from Michael Jordan to Jerry Seinfeld, George Burns to Jimmy Kimmel, Mark Cuban to Jeff Bezos. The world of advertising not only touches on all of our lives but reflects it. More and more, advertising is an inescapable reality where everything is sponsored. Last Stop Before the Sphincter exposes the people behind the ads—the good, the bad and the ugly—and makes you think about the psychology of those who are the drivers of American consumerism.
Description
Jeff Gorman, an internationally known, award-winning advertising writer, creative director and TV commercial director has written a first person, profane, hilarious book of tell-all stories that are often so preposterous you wouldn't believe they could possibly be true. Gorman, a madder than Mad Man, chronicles over 30 years of experiences without pulling any punches. With the distance of time, these nutso goings on—that drove Gorman to the brink of lunacy while they were occurring—are now so funny you will be rolling with laughter while you feel his pain. Last Stop Before the Sphincter also gives the reader a realistic, inside look at the ad biz from the mid-60s to the present day. It covers the period when Don Draper and Mad Men left off and the creative revolution swung into full gear with the inmates truly in charge of the asylum. If that wasn't enough, it also peels back the skin of Corporate America to reveal just how incompetent major advertisers are and the millions and millions of dollars that are unnecessarily flushed down the toilet selling well-known, everyday consumer brands. And of course there are the celebrities that Gorman dealt with. Jerry Seinfeld, Michael Jordan, Candice Bergen, George Burns, Jimmy Kimmel, Rainn Wilson, David Spade, The Smothers Brothers, Leslie Nielson, Leonard Nimoy, Amazon founder Jeff Bezos, and Mark Cuban are just some of the names featured in the stories he tells. And better believe it, Gorman names names. Told in a rollicking stream-of-consciousness style that is both riveting and insightful, the reader will feel like they're sitting on a bar stool having a confidential drink with a master storyteller. With each sentence they'll be on the edge of their stool in danger of falling off it from howling so hard. The world of advertising not only touches on all of our lives but reflects it. More and more, advertising is an inescapable reality where everything is sponsored. Last Stop Before the Sphincter exposes the people behind the ads—the good, the bad and the ugly—and makes you think about the psychology of those who are the drivers of American consumerism. Copyright© 2017 Jeff Gorman. All information contained herein is proprietary, confidential, and the property of Jeff Gorman.
About the author
Jeff Gorman is an internationally known, award-winning advertising writer and TV commercial director. Starting in his hometown of Kansas City, Gorman moved to Chicago and finally to Los Angeles where he created Nike's very first consumer ad campaign for the 1984 Olympics. He then formed Johns+Gorman Films, a TV commercial production company. This is his first published book, a collection of truly unbelievable stories from over 30 years in the ad game.