Know More, Pour More - The Enthusiast's Self-Study Guide to Wine

Know More, Pour More - The Enthusiast’s Self-Study Guide to Wine is a series of online self-study guides to enhance the experience of all the wine tasting you do! Easy to access, available at your own pace, and easy on your pocketbook, these self-study guides will further your wine education, your wine career, and most importantly your enjoyment of wine.

Know More, Pour More - The Enthusiast’s Self-Study Guide to Wine is a series of online self-study guides to enhance the experience of all the wine tasting you do! Easy to access, available at your own pace, and easy on your pocketbook, these self-study guides will further your wine education, your wine career, and most importantly your enjoyment of wine. Understanding Wine For The Restaurant Professional Your customers enjoy wine, but many times they find navigating the wine list a bit daunting. Or they may just want to relax and want nothing more than a suggestion from you. I believe if you establish a warm relationship with your guests the moment they walk through your door, and continue to provide superior service throughout the visit, you’ll sell more, both raising your potential gratuity and guaranteeing coveted repeat business. This is the perfect time to know and understand your wine list (and your customer) enough to comfortably suggest that bottle or glass of wine. Today’s market has never been more competitive and it is more crucial than ever to skillfully nurture the server-guest relationship as consumers want and expect spectacular service. With good food and friendly, competent service, a consumer will most likely come back again, and sooner rather than later. Right now, consumer money is tighter than ever. They want more bang for their buck, and the scrutiny is intense. According to numerous recent magazine articles, on-line industry articles, and blog posts, many consumers also believe customer service is at an all-time low. In addition to that warm greeting, strong selling skills are essential to ensure a successful experience for both guest and server. A pivotal component to those restaurant sales is the wine list Don’t worry if you don’t know much about wine right now because you will by the time you finish your self-study guide, and you get to do so at your own pace on your own time. No matter your skill level, Understanding Wine for the Restaurant Professional offers you a deep understanding of the fundamentals of wine to broaden and strengthen your skills by expanding your knowledge of • Wine production • Characteristics and flavors of classic red and white grape varieties of the world and the wines they produce • Reading wine labels • Recommending wines with confidence • Fundamental wine tasting and sensory evaluation • Basic wine and food pairing skills • Correct wine service fundamentals Learn this and much more in a relaxing, convenient, and affordable fashion. If you’d like to strengthen your professional skills, deepen your understanding of wine, and increase your sales let's get started!

A love of kind service, delicious food, wine, travel and managing to bundle those up into the whole work thing began with my first job (berry picking), my first trip abroad (Italy) in the late ‘70s, my first employment around delicious food and excellent wine program (David Counter’s Café Zenon) in the 80s, and wholesale wine sales from the late 80s to the present, where I now direct sales for a handful of import portfolios at Galaxy Wine Company in Portland, Oregon. All along the way I met up with a barrelful of interesting and wonderful people, visited the beautiful wine corners of the world, ate platefuls of mouth-watering food and didn’t spit much wine.