It's Not Personal

Entertaining and informative, providing key actionable points to help you succeed. Interweaving famous mafia movie quotes to entertain and to act as a mnemonic device for easy recall and mentoring. Based on real life experience, with real life suggestions that you can actually use and will use, every day in your business. Easy and enjoyable to read, with humor, anecdotes, and common-sense advice on what to do, and what not to do. Highlighted format to assist in pulling out the key points and action items, this book is the one that oyu will walk away after reading it, and saying to yourself, "Finally, a book loaded with advice that will actually help me and my business."

Entertaining and informative, providing key actionable points to help you succeed. Interweaving famous mafia movie quotes to entertain and to act as a mnemonic device for easy recall and mentoring. Based on real life experience, with real life suggestions that you can actually use and will use, every day in your business. Easy and enjoyable to read, with humor, anecdotes, and common-sense advice on what to do, and what not to do. Highlighted format to assist in pulling out the key points and action items, this book is the one that oyu will walk away after reading it, and saying to yourself, "Finally, a book loaded with advice that will actually help me and my business." Mr. Varakian takes you along as he creates a blue-print on approaching product development that genuinely will make a difference in your sales, and profitability. He will show you how to approach and manage the key areas of your business and help you manage, mentor and lead an organization.

Robert Varakian, has run some of the largest brand names in the housewares and tabletop industry. From serve ware to cutlery, tools and gadgets, bakeware, cookware and kitchen electrics. Including startups, turnarounds and established brands, Mr Varakian has done it. He has created thousands of first to market items, been named on numerous patents, and traveled extensively to Asia, managing both company owned manufacturing facilities as well as sourcing to third party manufacturers, this book captures that experience and passes on useful and helpful pointers for each aspect to help your business.