About the author
Keith Paduch, CEO, began his career in the healthcare industry in 1995 after graduating with a Bachelor of Science in Sports Medicine from Boise State University. He has been involved in many aspects of the healthcare industry throughout his career. He made his start in health and wellness, owning and operating a personal fitness training studio for a number of years before becoming involved as a provider with HealthSouth in 2000. He stepped into the insurance arena as an independent health insurance broker in 2001 and later became a sales director with Corporate Benefit Services of America (CBSA) in 2003. At the time, CBSA was the fourth largest Third Party Administrator of self-funded medical plans in the United States.
During his time as a health insurance broker and working for CBSA, Keith became very familiar with the insurance industry and was on the cusp of the Consumer-Driven Health Care (CDHC) era and its introduction into the marketplace in 2003. Watching the marketplace take shape, Keith became involved with providing Third Party Administration for the CDHC model and utilization of Flexible Spending Accounts (FSAs), Health Reimbursement Arrangements (HRAs) and Health Savings Accounts (HSAs). Through Keith's vision and seeing where the marketplace was heading, this is where IntegraFlex was developed and refined into the company it is today.
Over the years, Keith has seen the overall healthcare industry struggle from every aspect, having been involved in its many arenas. It is no secret that, healthcare costs continue to escalate and will continue, if we do not start taking action individually as consumers.
Both the healthcare and health insurance systems are broken and expensive, and rather than taking a proactive approach, many people are in a reactive mindset regarding their healthcare.
Change is perceived as difficult, time-consuming and complicated. However, this perception can no longer continue. The crisis before us needs to be approached from a long-term perspective, and healthcare benefits need to stop being viewed as a commodity.
For these reasons, Keith strongly feels the answer to this problem is a consumer-driven, participatory health care plan that focuses on employee wellness and preventative health.
For over 17 years, Keith has been a leader and advocate in the healthcare industry for what he refers to as 'the Consumer-Driven Health Care evolution'.