I Wrote the Book On Advertising.

"I wrote the book on advertising," is not a 101 effort but more of an insight into the creative jobs -- the good, the bad and the ugly. It includes "readmits" (soundbites) in the margins from fifty other professionals and students. And there are many MadMan stories that he experienced. Like the day 25 Hells' Angels showed up in the lobby of the Chryslers Building and asked for him. Or the day a baby elephant walked past his office on the 10th floor of DFS.

It's a "text book" written to be read cover-to-cover OR opened to any page to read a topic. Not only are the pages numbered but the paragraphs are too for reference. There is an index in the back. The book contains nearly 500 photos and graphics with links to TV commercials on my YouTube channel.

Hardcover. 160 pages. Passing it forward. 

It took 50 years on Madison Avenue, a million concepts for mostly Fortune 100 Companies and more than a hundred professionals to write this book.

"I wrote the book on advertising" is written by Patrick Peduto whose had every line job in the agency creative departments.

Patrick worked for five of the top-ten advertising agencies in the world and his own as an art director, copywriter, designer, creative director and commercial film director. Over the last 50 years he  worked on over 200 products for Fortune 100 companies and entrepreneurs.

As a professor, Patrick has taught for over 30 years. First at FIT in NYC and currently online for AAU. Over those years he made notes to write a book aimed at students and people new to advertising.

It's a text book written to be read cover-to-cover OR opened to any page to read a topic. Not only are the pages numbered but the paragraphs are too for reference. There is an index in the back. The book contains nearly 500 photos and graphics with links to TV commercials on my  YouTube channel.

The book is not a 101 effort but more of an insight into the creative jobs -- the good, the bad and the ugly. It includes "readmits" (soundbites) in the margins from fifty other professionals and students. And there are many MadMan stories that he experienced. Like the day 25 Hells' Angels showed up in the lobby of the Chryslers Building and asked for him. Or the day a baby elephant walked past his office on the 10th floor of DFS.

Patrick Peduto worked in advertising for five of the top-ten advertising agencies in the world and his own as an art director, copywriter, designer, creative director and commercial film director. Over the last 50 years Patrick worked on over 200 products for Fortune 100 companies and entrepreneurs. Patrick has also taught for over 30 years. First, at FIT – Fashion Institute of Technology in NYC and currently online for AAU – Academy of Art University. Over those years he took notes to write a book aimed at students and people new to advertising.