Hybrid Executive is about the ever-changing climate of the Music Business. Various topics, such as the role of technology in the music industry, leadership, self-evaluation, self-empowerment, marketing, and more are covered. Today's indie artists would be better equipped to navigate within the music industry by securing the valuable information in this book.

Hybrid Executive is a terminology coined by Composer, Educator, and Author, Samuel Archer. This terminology is the one title today's Indie artists can proudly use to define who they are. In this book, Samuel explains why it's essential for up and coming artists to be familiar with all sectors of the modern music industry [such as management, artist & repertoire. production, distribution, marketing, sales, and more.] combined with understanding how each sector interacts with the other.

Samuel Archer grew up in Bethany Village, Mt. Pleasant, Tobago W.I. At the age of five, his father bought a piano. Samuel started fondling the keys, and it was then that his relationship with music and love for piano began. By the age of eight, he played the piano during church and song service at elementary school. Eventually, Samuel took part in choir, orchestra and steel pan. At the age of fourteen, he was playing in the local hotels and assisting some of the local bands with musical direction. Today Samuel Archer lives in the U.S. and is a celebrated songwriter, arranger, music producer, recording engineer, filmmaker, and author. Samuel has taught music in Tobago and the U.S. He holds a Music Business Bachelors of Science Degree from Full Sail University. He has worked on recordings spanning from 1989 to present which includes a catalog of his independent musical works. Additionally, Samuel founded a Digital Marketing Company, Samsdigital.net, and an online entertainment and music publication, Muzilog. Samuel recently completed his first book, "Hybrid Executive," [The new Terminology and Responsibilities of today's artists.] In the pages, Samuel expounds on how technology affected various roles in the music industry, what make these roles essential and how these roles interact with each other. Within his discussions of concepts and principles, Samuel also adds his personal experiences, which makes "Hybrid Executive," an exciting and informative read. Samuel considers "Hybrid Executive," a self-empowering manual for today's indie artists. Samuel has worked with artists and groups such as B2K, Horace Brown, 112, Courtney Fadlin, His Voice, Lovener Walcott, Aquannette Chinnery, Delroy Souden, Miriam Corlette Williams and Nhojj to mention a few. He has contributed music to T.V. shows - Dr. 90210, The Janice Dickinson Modeling Agency, Property Ladder, How Clean Is Your House, Millionaire Matchmaker, and many others. He has also scored for films such as The Lockdown Club, All I Want, Moving In, Blue Suitcase, The Documentary: On The Road to Love Pain & Redemption and more. Samuel presently works with Philadelphia native, celebrated singer, songwriter, and poet, Nadira Norjahan. In 2013 Samuel and Nadira joined creative forces and released Nadira Norjahan's Double A-Side [2014], Nadira Norjahan's Double A-Side, II [2015] and Love Pain & Redemption [2016], which is her full-length debut album. "Dance with Me," "Hot Chocolate," and "Love & Honey," are notable releases that followed. For Samuel Archer's music catalog, please visit: www.samuelarcher.bandcamp.com For bookings, lectures and music production: Samsdigital.net@gmail.com http://samuelarcher.bandcamp.com/