How Do Emotions Drive Money Decisions?

The purpose of this book is to empower secondary school, university students, members of the Millennial Generation, residents of Europe by assisting them to develop sustainable personal banking and financial literacy skills.

This book asks the reader to consider key points that relate to financial literacy such as the difference between a need and a want. The connection between love and financial security; effects of stress and money on one’s intimate life; and how emotions trigger one’s behavior and impact financial decision-making. These questions are difficult to answer in part because secondary schools and universities curricula in Europe and other countries pay insufficient attention to the role of money in society and in one’s personal life. The costly result is financial illiteracy.

Jorge Rivera, Ph.D., is a behavioral science specialist and economist. He is an adjunct professor of transnational economics, personal banking and finance strategy, U.S. Department of Defense; and a member of the U.S. Council of Economics and Financial Literacy. He holds senior consultancy status with the United Nations, The World Bank Group, International Monetary Fund, and the International Finance Corporation. Rivera is Chief Executive Officer, American Hope Charities.