Q: How is it possible for one to observe a cloud yet perceive an angel? A: Apophenia. Apophenia has been defined as the unmotivated seeing of patterns or connections in random or meaningless data. Angels, Devils, Gods and UFO’s, plus a whole host of incredible cloud entities battle it out for supremacy in this revolutionary eBook. The collection is the first installment in the Holographic Skies series presented by London-based collective ‘Apophenic Art’, and was originally crafted and developed into a limited edition coffee table hardback. It is now digitally mastered for all eBook devices and ready to reach the masses. This eBook is primarily a collection of 133 symmetrical sky artworks that will change the way you look at clouds forever, and a brief insight into the psychological phenomenon termed Apophenia (which is seeing things that are not really there in random data). Now is your chance to take the adventure and expand your mind as the boundaries of ‘art’ and ‘reality’ is pushed a little further towards the heavens. The eBook has been designed to take you far away from your packed train carriage, crowded bus or breezy veranda and engage you in a symmetrical adventure through the clouds and skies. The experimental nature and groundbreaking approach to sky photography has to be commended for its originality. It is earth-shattering and fresh; a beautiful book like no other that can inspire a generation. However, this book is so much more than just sky art and cloud photography. The artworks have an extra level and are all ‘Augmented Reality Encoded’ to interact with the awesome Aurasma app and a hidden dimension awaits you if you dare to look. The eBook flirts dangerously with the mysterious void we call the human mind and it begs you to ask the question “why do we see what we see?”. The powerful images and cunning presentation show a true understanding of the power of Apophenia and the subconscious role it plays in the everyday lives of all humans, none excluded. It opened me up to an awesome subject I had no idea about, and I have been mesmerised ever since. In short, this eBook is an elegant presentation of the unfathomable. The sky has never looked so strange. We recommend viewing the book in night-mode where applicable.