Hey, That Could Be a Business!

What kind of people start their own business? Tulane University business professor Peter Ricchiuti knows. As the host of Out To Lunch, a weekly show on the NPR affiliate in New Orleans, HE'S MET HUNDREDS OF THEM In his new book, Peter tells their unique, inspiring and often hilarious stories –and offers practical tips for every budding business.

What kind of people start their own business? Tulane University business professor Peter Ricchiuti knows. As the host of "Out to Lunch", a weekly show on the NPR affiliate in New Orleans , he's interviewed thousands of them. From pepper farming to musical bowling, matchmaking to nitpicking, these businesses enable their founders to earn a living while being their own boss. Peter tells their unique, inspiring and often hilarious stories, while sharing practical tips that will work for any budding business. This path isn't about achieving world domination. Instead, it's about creating a meaningful business by drawing on life experience and passion. It's entrepreneurship for the rest of us. Let's face it: Every one of us has an idea for a business we would just love to try out.

Peter Ricchiuti has taught finance at Tulane University's A.B. Freeman School of Business for nearly 40 years. He served as the assistant state treasurer of Louisiana where he successfully managed its $3 billion portfolio. He is also the host of "Out To Lunch," a weekly business show on WWNO, the National Public Radio affiliate in New Orleans. A husband, father and popular public speaker, he has attended baseball games at all 30 current major league ballparks.