Hack Your Motivation

Hack Your Motivation gives you the latest and most reliable performance tools and tips to help you reach your personal or profession goals. Written by motivational scientist and leadership consultant Dr. Bobby Hoffman, this book converts hard-core research from psychology, business, athletics, neuroscience, and education into easy-to-read and simple-to-master strategies.

In the book Hoffman breaks down the science of motivation and transforms research findings from business, psychology, athletics, education, and neuroscience into practical hands-on strategies you can immediately use. Possibly the best part is that the book is highly amusing and story-based, so when he describes how our motives and the beliefs about ourselves develop he uses examples from his own life and others to make points; There is no theory-laden jargon or complicated nonsense in this book.

Dr. Bobby Hoffman is an Associate Professor of Educational Psychology at the University of Central Florida (UCF). Before becoming the unconventional, zany professor known for “telling it like it is,” he spent twenty years working as a performance improvement consultant for some of the world’s most successful global companies, including GE, NBC, KPMG, and the NBA. Dr. H. has authored more than fifty publications in psychology, management, and human resources, has been appointed to leadership positions with the world’s largest educational and psychological research organizations, and serves on several journal editorial boards. When he’s not busy teaching courses in motivation, learning, and cognition, he is bicycling around the globe or painstakingly trying to master the Italian language.