About the author
Robert Luckadoo has a knack for success. Whether it’s in the world of NASCAR racing, collegiate fast-pitch softball or financial services, he’s always found a way to win. It’s no wonder that audiences find him to be such an inspiring speaker.
A geophysics major with a master’s in business management, Robert started his first company—a geological consulting firm—in 1989, and since then he’s become something of a startup expert, starting six more businesses and growing them to maturity before selling them as going concerns. Currently, he’s an estate planning specialist with Southern Farm Bureau Life Insurance Company and has a reputation for commitment and integrity and a lengthy history of customer satisfaction within the financial-services industry. Because he considers helping clients with their financial needs to be a high calling, word of mouth has always been very much in his favor.
And Robert’s successful track record literally extends to the track. He’s a former team owner and driver in the NASCAR Goody’s Dash and Winston Racing series, and has competed at some of the top tracks in NASCAR including the Bristol Speedway, the Charlotte Motor Speedway, and the Daytona International Speedway. His love of sports and his leadership skills have also led him to coaching positions in fast-pitch softball at the University of North Carolina at Chapel Hill and as head coach at Meredith College in Raleigh, N.C., where he transformed the Meredith team from cellar dwellers to conference contenders.
In recent years, Robert has added “motivational speaker” to his resume and written his first book, Grit in Your Craw: The 8 Strengths You Need to Succeed in Business and Life. Both of these avenues have allowed him to share the lessons that success has taught him with thousands of people. Robert's new website, www.robertluckadoo.com now features a blog, with motivational messages, and an email newsletter designed for performance based professionals and individuals looking to build success in their lives and their careers.
When he isn’t working, Robert is likely to be outside. Whether it’s on a golf course, a hiking trail, or in his boat on a well-stocked southern reservoir, he and his wife Paula enjoy spending time together in the great outdoors.