Real-world, doable self-defense for everyday moms, grandmoms, adult daughters, coeds, waitresses, teachers, real estate pros, hikers, runners, and just about any woman who finds themself alone in a compromising situation from time to time. Why BADGER? Because they become wickedly ferocious when cornered by a larger attacker, and what a woman needs to become should she be. "GOING BADGER" is a photo-laden collection of self-defense tips. tools, and easily adaptable moves that SPECIFICALLY address how to defend against sudden attacks that women are typically victim of.

So, what is "GOING BADGER?" Ok, take this little test. A stranger pushed you down. What's your response? Confusion? Fear? Attempt to rationalize that this person is either nuts or you somehow offended him? Maybe take a moment deciding how to react while the adrenaline slowly kicks in? All of the above? Now picture this same stranger pushing down your mom, child or grandchild. Feel any different? I'll bet you do, because now you likely feel NO fear and have NO response delay. The protective response we feel when protecting loved ones is different that the protective response we feel for ourselves, (remember the story of the mother lifting a car that pinned her child?) And the thought of someone intentionally hurting a family member can unleash an instant fury in us with no confusion whatsoever to cloud our response like a Mama Bear and her cubs. Educating that "fury" to protect YOURSELF is what "GOING BADGER" is all about… "GOING BADGER" isn't just another collection of specific self-defense moves countering specific attacks, because real attacks are dynamic. A tit for tat, "if he does this, I'll do that" by the numbers approach against a static attack will not only overload your memory, but then trusting those moves to work against an actual attack will get you hurt or worse. All the information in GOING BADGER is relayed in a conversational, often humorous, non-scary way, with the lofty pursuit of growing a "Badger Community" with continued support to women as its ultimate goal. Video demonstrations are also available on Going Badger's website for those who want to see live applications of the moves, tools and tricks described in the eBook.

"Gunny" Jeff Norman is the father of four precious daughters and a retired career Marine who's been involved in the study of self-defense for decades, both as an instructor earning black belts in Hakkoryu Jujutsu under the late Shihan Dennis Palumbo, and as an associate instructor in Michael Janich's Martial Blade Concepts.