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Book details
  • Genre:BUSINESS & ECONOMICS
  • SubGenre:Marketing / General
  • Language:English
  • Pages:276
  • eBook ISBN:9781619618855

Fire Them Now

The 7 Lies Digital Marketers Sell...And the Truth about Political Strategie

by Phillip Stutts

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Overview
Your digital marketing firm is failing your business, not delivering on the kind of passion, commitment, and innovation they promised. To ensure that you're getting the best, you need to know how to demand better—by learning from the incredible strategies of the fast-paced arena of political marketing. In Fire Them Now, Phillip Stutts illuminates common failures within the digital marketing industry and explores the strategies and tactics used in politics that win for businesses. He examines why political marketers are producing some of the most successful marketing in the game—working with limited budgets and tight deadlines while demonstrating unwavering work ethic, adaptability, and proactivity. This eye-opening guide offers a new pathway for businesses to succeed in an ever-changing economy, providing the tools you'll need to challenge your current digital marketing agency. And if they can't deliver the win, Fire Them Now!
Description
Your digital marketing firm is failing your business, not delivering on the kind of passion, commitment, and innovation they promised. To ensure that you're getting the best, you need to know how to demand better—by learning from the incredible strategies of the fast-paced arena of political marketing. In Fire Them Now, Phillip Stutts illuminates common failures within the digital marketing industry and explores the strategies and tactics used in politics that win for businesses. He examines why political marketers are producing some of the most successful marketing in the game—working with limited budgets and tight deadlines while demonstrating unwavering work ethic, adaptability, and proactivity. This eye-opening guide offers a new pathway for businesses to succeed in an ever-changing economy, providing the tools you'll need to challenge your current digital marketing agency. And if they can't deliver the win, Fire Them Now!
About the author
Phillip Stutts has more than twenty years of political and business marketing experience. He has contributed to more than one thousand election victories of senators, governors, representatives, and two US presidents. In 2015, Phillip founded his political and corporate digital marketing firm helping politicians, small businesses, and multiple Fortune 200 companies. His agency has already won more than twenty prestigious honors, including the award for Digital Video Excellence in a Presidential Campaign. Phillip is a regular guest on CNN, Fox News, and MSNBC, making more than two hundred appearances in the past five years, and has been referred to as "a political guru" by ESPN and a "marketing genius" on Fox Business. Follow Phillip on Facebook at /ceophillipstutts or on Twitter @phillipstutts.