Fender is an iconic musical instrument American brand name, known by countless people throughout the world. This book is written about Fender Electric Guitars & Basses.
However, what makes this book unique and unlike anything written before, is that this book was written from "the inside", by the person responsible for bringing these instruments to market.
This book takes the reader inside of the company, the factories, the processes, and the thinking, in building the brand name and tradition that Leo Fender started in 1946. A behind-the-scenes look at manufacturing and release of Fender Electric Guitars and Basses between the years 2002 – 2006. The stories behind each model, the what, why, where and when, which included 115 price list models released between 2002 – 2006 shown and explained in nice colorful pictures. The detailed specs and facts behind each model reside in the text. There are also 30 models, many of which have never been seen before also described as the book concludes.
There are multi hundreds of thousands of these Fender instruments that were sold during this time period, some of which are still in the current Fender assortment. Perhaps you own one? This is the FIRST TIME the entire story of these instruments being created has been told.