About the author
Over the last five years Clare Balmer has helped grow and develop branding for the largest Electrical and Plumbing franchise group across Australia and New Zealand, with more than 210 franchises. During this time the company invested in many areas, including re-branding, which in turn helped them double their business in Australia despite a tough economic climate.
Through working with an established brand and growing and refreshing it to its current stage, Clare discovered that there were many aspects of branding that could be addressed early in the process of setting up a franchise or planning for business growth to more locations. Getting the right systems in place early can save a lot of time, money and effort later. The book ‘Expandable Brands’ shares Clare’s lessons learnt along the way, as well as her training and experience.
Clare studied Graphic Design at Victoria University, and started Container Creative in 2009, a Melbourne‑based brand development and design agency that specialises in creating designs and systems to help clients successfully grow their business to more locations. In 2013 Clare won the City of Melbourne Infographic design competition, and was nominated for the Telstra Women’s Business Awards for 2014. She has worked in the areas of sponsorship, marketing, advertising, digital, print, environmental graphics, charitable activities, events, and additional product and service sub-brands. Many of these projects serviced different industries including manufacturing, financial services, charities, technology, food, arts and professional consultants.