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Book details
  • SubGenre:Green Business
  • Language:English
  • Pages:200
  • eBook ISBN:9781483591001

Doing Business the Right Way

The Mission Driven Organization

by Steve Dunn and Dale Jasinski

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There is a lot going on today that at first blush is disconcerting or at best confusing to most of us. Because of the rise of technology, in particular the way we are able to access information, we are now bombarded with so much data that we are unable to process, or are at least challenged to decipher what is real and what is not. At the same time, we are grappling with unparalleled challenges to the things that we thought were limitless, or at least, so big that we couldn’t possibly harm them. These “things” include our natural environment and the social order.  And while these supposedly impenetrable ‘things’ are now in a state of flux, along comes the rise of business and its increasing role of influence in global decision making. We are at a unique crossroads that has never been mapped.


This book has been developed to help you find a way out of this seemingly intractable course of events. We believe that a strong melding of the principles of entrepreneurship combined with an innovative thought pattern and practical supply chain will enable new start-ups and existing business to develop innovative solutions to seemingly the intractable problems discussed above, but only if the firms are grounded in social, environmental and financial tenets. The old model of the greatest profit for the shareholder, will not hold up to the issues we are facing today. The events call for a new type of business, one that has been called the “Mission Driven Organization” or MDO. This is definitely a better approach than milking the current system until the compounding forces end it.


This is not a book designed to be used in one of those classes where you skulk in the back and hide, this is the deep end of the pool--start swimming!  This is an interactive journey into the world of business that is not as well known.  WE KNOW THAT IF YOU APPLY YOURSELF, PARTICIPATE FULLY AND JUMP IN, GOOD THINGS WILL HAPPEN. At the very least you will have tested some ideas, rethought how you learn, and see maybe for the first time that there are people and organizations who are trying to make more than just money but also a positive impact on the world. At the most, you will have changed how you approach learning and will become a true EGGHEAD, one that is on the look for solutions to vexing problems, and is willing to test those solutions relentlessly in pursuit of a minimally viable solution (MVP) to get the ball rolling. Hey, there is nothing wrong with thinking, active self-reflection, and discussion of ideas and concepts. But, we strongly believe that getting out of the classroom and seeing organizations in action is one of the best ways to not only learn but to ignite some passion. Accordingly, we have many activities for you to complete and want to hear from you – go to our website and let us know how you are doing!


The book is organized as follows. The preface gives our own manifesto so to speak of the current times and why the need for mission driven organizations is so imperative. In Alpha we present the notion of Conscious Improvement that frames the mission driven organization phenomena and the key concepts that help to understand them. Beta provides examples of mission driven organizations and the types of missions that they are accomplishing in addition to financial viability. In Gamma, we explain and rationalize why we believe that the concepts of supply chain, innovation, and entrepreneurship are essential to understanding mission driven organizations. The challenges facing mission driven organizations and your potential involvement with them is the focus of Delta. The appendix at the end of this book is meant to demonstrate that there are many organizations and individuals besides us who are interested in this topic. This book has been developed to help you find a way out of this seemingly intractable course of events. We believe that a strong melding of the principles of entrepreneurship combined with an innovative thought pattern and practical supply chain will enable new start-ups and existing business to develop innovative solutions.

About the author
I have been a college professor for the past 25 years teaching supply chain and, sustainability management courses at public universities in the northeastern US., the Rockies and for the past 18 at a large public university in the Midwestern US. I am also a long time consultant and have been a board member for a number of not for profit organizations. I have infused my practice with the concept of the triple bottom line as a management strategy and have inspired thousands of students and worked with many businesses to expand their lens beyond solely the short term money chase. We look for a longer term world view mission, no matter the business. It is this vision that enables the day to day decision making to be done, knowing that we are factoring in the total cost, including that of all our partners in the chain. Thankfully, technology is making this vision easier to achieve and not just be an idealistic journey on a bridge to nowhere. Along the way I got married, raised three sons, all of whom are working hard to make their mark in the world, ironically, all in healthcare, which I suspect is a result of their mother being a nurse (and caring mom) and a number of their aunts, uncles and grandparents being in healthcare. Raising a family gives one a link to the future and it has undoubtedly played a large role in why I developed sustainability programs early on in my teaching career. I picked up an MBA and spent a number of years working for two large food corporations in logistics. Little did I know that it would define the rest of my career. Working in what is now called the supply chain came naturally, since it is the link between suppliers, operations and customers, in other words, the circle of life for a firm, not unlike the natural world, albeit with no waste. Along the way I formed a couple of consulting partnerships in supply chain and sustainability strategy, I also co-developed the Life After Hockey program with Dale that eventually came under the Professional Athlete Transition Institute. We ran a number of successful programs to help athletes develop a second career for when they were finally ‘out of the game’. This experience convinced me that people sometimes need a roadmap. My newest venture is Eggheadprofs, developed with my good friend and business partner, Dale. It is designed with the idea that there is a right way to do business and it involves conscious improvement. Our vision is to change the way business is done, starting with a mindset embedded in our students, current business connections and future entrepreneurs. This is where the journey has led, and I am thankful that I have had so many friends and colleagues along the way. For example, the idea of Conscious Improvement stems from a number of rambling discussions with a dear friend and former student of mine from Germany. We kept hitting at the idea that firms don’t always think through the impact of their actions on their employees and stakeholders, continuous improvement yes, but with an eye towards people and planet. I am indebted to her for helping me expand this line of thinking and for continuing to inspire me. Note that I have been lucky to teach so many fine people over the years, and I am confident that they are each in their own way making a difference in how business is done. The journey has taken me a long way from my humble roots in San Diego. I am inspired by the William James quote “An idea, to be suggestive, must come to the individual with the force of revelation.” And revelation only comes after much reflection, education, travel and life. I have been fortunate to have been on such a journey, meeting people that inspired me to think differently and to view the world as a living system. I have taught and consulted around the world, finally seeing the planet as one big home, inhabited by people with similar dreams and aspirations. It is what has led me to this moment: to inspire others to Do Business the Right Way.
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