About the author
Joshua Harrell is an American entrepreneur, writer, and marketing executive who is the current Chief Marketing Officer (CMO) and head of sales at WorldVia Travel Group, the global leisure and corporate travel powerhouse based in Atlanta, Georgia. Previously, Harrell worked with bare Minerals® cosmetics as the head of retail and broadcast, directing all retail operations and producing their branded shows on QVC®, the television shopping channel, where he also appeared as a presenter. In addition to working as a marketing consultant for many years, he has built several of his own consumer brands from scratch and frequently speaks at national and international events on the topic of marketing strategy. In his downtime, he loves horticulture and traveling.