Dealing with the Monster Under the Bed: A Crisis Communications Primer

With this second entry in their popular ”primer” series, “Dealing With The Monster Under The Bed” shares important lessons on how to prepare for – and ultimately deal with - every crisis your business might face. “Dealing With The Monster Under The Bed” offers small business owners a practical approach to crisis management. With their trademark mixture of real-world pragmatism, humor, and personal experience, co-authors Jeffrey Peyton and Laura Stocker make even crisis communications management fun. Packed with solid advice and real-world examples, “Dealing With The Monster Under The Bed” is a must-read addition to every business leader’s library.

With this second entry in their popular ”primer” series, “Dealing With The Monster Under The Bed” shares important lessons on how to prepare for – and ultimately deal with - every crisis your business might face. “Dealing With The Monster Under The Bed” offers small business owners a practical approach to crisis management. With their trademark mixture of real-world pragmatism, humor, and personal experience, co-authors Jeffrey Peyton and Laura Stocker make even crisis communications management fun. Packed with solid advice and real-world examples, “Dealing With The Monster Under The Bed” is a must-read addition to every business leader’s library. Jeffrey Peyton and Laura Stocker are co-founders of Tin Cans Unlimited LLC. Business leaders across America – and around the world – have come to appreciate their focused efforts to help companies from China to Brazil develop and execute successful marketing strategies. Their latest project, “Dealing With The Monster Under The Bed,” is a step-by-step instruction manual specially tailored for small business owners and managers who don’t have the luxury of a corporate communications team or company spokesperson. “Dealing With The Monster Under The Bed” proves that even the smallest small business can successfully prepare for and weather even the roughest storms. “Dealing With The Monster Under The Bed” reveals how every small business owner and manager can identify potential crises and prepare appropriate responses – always emphasizing employee and customer safety and business continuity. Jeffrey Peyton and Laura Stocker demonstrate practical strategies based on real-world experiences that will provide every business leader with the confidence they need to trust even the most inexperienced employee to manage any crisis successfully.

A 25-year veteran of publishing and corporate communications, Jeffrey M. Peyton gained national prominence in the early 1990s directing one of the largest grassroots communications efforts ever fielded, growing a bi-monthly membership magazine to more than 500,000 subscribers and an activist newsletter subscriber base to 250,000+. A Tin Cans Unlimited co-founder, he built the nation’s first major nonprofit website, attracting millions of visitors per month in the early 1990s – years before social media, twitter, or even broadband. In addition to his years in publishing leadership, his expertise includes direct mail and direct-response advertising, phone banking and membership marketing. But don’t be fooled by his business accomplishments – he’s also wing-walked on an airplane at 700 feet, co-piloted the Goodyear Blimp, swam with sharks, and still has paperwork officially declaring him “legally sane.” Really.