Data Is Currency

Data Is Currency is a must-read for organizational leadership at all levels to help them better grasp the value of what naturally occurs as a result of daily operations. The book focuses on how digital technologies can facilitate the monetization of data assets quickly and cost-effectively. The book introduces new thinking on the definition of data, and its role in organizations of all sizes. It’s decidedly non-technical, tackling some of the how’s and why’s of managing an organization’s digital output, regardless of what kind of output it is.

Data Is Currency is a must-read for organizational leadership at all levels to help them better grasp the value of what naturally occurs as a result of daily operations. The book focuses on how digital technologies can facilitate the monetization of data assets quickly and cost-effectively. The book introduces new thinking on the definition of data, and its role in organizations of all sizes. It’s decidedly non-technical, tackling some of the how’s and why’s of managing an organization’s digital output, regardless of what kind of output it is. The notion of data being a store of exploitable value for an organization is not itself a revolutionary one. At least, it shouldn’t be: companies create warehouses of the stuff all the time. The key is that digital technologies give companies more ways than ever to actually monetize their data. For many in management, the notion of managing data can be obscured by the cloud of technology. Now, more than ever, it’s time to see the technology for what it is and to put programs and teams in place to monetize those assets. For most people the web is an invisible communications channel. The smartphone has shaped human behavior to have us consume more data, more frequently, than ever in history. Data Is Currency provides some clear examples of how to get beyond the technology of “data,” and how real enterprise value can be realized from what companies used to consider a near-worthless byproduct.

In his 20+ years of business experience, Anthony Long has worked on the client side as well as serving all types of companies as head of sales & marketing, hands-on technology director, and project manager. His experience includes serving companies in their earliest startup stages as well as during a restructuring or ownership change. Industries he has worked in include: technology, CPG, apparel, transportation, toy, and hobby/ collectables as well as public sector and non-profits. As an experienced brand and product marketer, Tony is fluent in the methods of sourcing, cost-engineering and product development. As a skilled web and application programmer, he is adept at bridging the marketing / technology gap, allowing him to help develop strategies and approaches that fully leverage the latest relevant technologies. Among associates and friends he is known as “Geek Whisperer.”