CTB is a book about what it really means to sell and be in sales. Edward Henry, career sales professional, trainer, speaker, author, founder, and CEO of Edward Henry Company, has been working on constructing a sales program that genuinely works for all salespeople and organizations. He now brings his Sell Honest Program to this informative, insightful, and inspiring book.
We must start selling honest and CTB (cut the bullsh*t) to thrive in an ever-changing industry. He brings to light what it means to be in a rewarding profession, the common mistakes and struggles that salespeople face, solutions to the ongoing issues, and how rules of engagement apply to sales. Edward is relatable in his explanations by being open and honest about his past and growth as a sales professional and business owner. He provides real-life examples about his work and one relationship that changed his entire outlook on life. Grow your career in sales, and learn more about all of the aspects of selling and sales through CTB.