In a world of MARKETING trending fads, disqualified "influencers," and surface tactics that leave business owners exhausted, overwhelmed, and far from profitable. . . Conviction Marketing helps entrepreneurs uncover the secret ingredient to achieving authority and industry leadership in their field. This book breaks down the thought process, strategy, and roadmap to achieving "Category of One" leadership online. Inside Conviction Marketing, you will discover the missing key and step-by-step process of building an on-demand brand online regardless of oversaturation in any market or space.