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Book Image Not Available
Book details
  • Genre:LAW
  • SubGenre:Media & the Law
  • Language:English
  • Series title:China's Media & Entertainment Law
  • Series Number:3
  • Pages:126
  • eBook ISBN:9789889789657

China's Media & Entertainment Law: Advertising

2013 Edition

by TransAsia Lawyers

Book Image Not Available
Overview
The Chinese advertising market is one of the world’s largest, and is the fastest growing outside of the United States. The liberalization of trade, increased competition among vendors both within China and abroad, and the proliferation of various sales platforms have all contributed to developments in the advertising industry. The PRC authorities have created a sophisticated regulatory framework to protect consumers from false advertising, while the administration of effective and fair penalties for misconduct has become a particular area of concern. Key topics addressed in this guide include industry-specific advertising (such as medicine, sports and events); different advertising media (such as online, mobile and print); foreign investment and content censorship. This guide also includes the full text of key regulations in English, as translated by TransAsia Lawyers. Written by experienced lawyers with over two decades of experience in the industry, this guide is a must-read for industry professionals, lawyers, academics and government agencies alike.
Description
The Chinese advertising market is one of the world’s largest, and is the fastest growing outside of the United States. The liberalization of trade, increased competition among vendors both within China and abroad, and the proliferation of various sales platforms have all contributed to developments in the advertising industry. The PRC authorities have created a sophisticated regulatory framework to protect consumers from false advertising, while the administration of effective and fair penalties for misconduct has become a particular area of concern. Key topics addressed in this guide include industry-specific advertising (such as medicine, sports and events); different advertising media (such as online, mobile and print); foreign investment and content censorship. This guide also includes the full text of key regulations in English, as translated by TransAsia Lawyers. Written by experienced lawyers with over two decades of experience in the industry, this guide is a must-read for industry professionals, lawyers, academics and government agencies alike.
About the author
One of the leading law firms licensed in the People's Republic of China, TransAsia has provided advice on investments into and out of China since the early 1980s. With offices in Beijing, Shanghai, Hong Kong (associated) and Tokyo (alliance), and a team of 70 professionals, TransAsia is committed to providing quality, efficient and practical legal advice. Consistently recognized as a Tier 1 PRC firm for Technology, Media & Telecoms (TMT), FDI and outbound investment work; TransAsia was recently voted by Chambers & Partners as the "2012 TMT Law Firm of the Year" for China, while the ground breaking Youku-Tudou Merger, on which TransAsia served as PRC counsel to Youku, was named the 2012 “M&A Deal of the Year” by China Law & Practice.
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