The intention of the book is to guide the reader from chapter to chapter to be able to study marketing. One can pull their pen and paper out, and write down situations as they read to apply into their real world life. Every chapter has meaning, and every tip can be used as a viable way that a person can take their marketing experience, apply it to their business, and obtain results. It is dedicated to those who love to learn, and want to understand marketing at the core of what it is. It is a course, the pages have intent, are thoughtful to the reader, and speak to those who read the book.